The concept of green marketing, which requires the inclusion of environmental aspects in marketing activities, is used as a term that includes concepts such as ecological marketing, sustainable marketing, and green consumerism in the literature. In addition to these concepts, green marketing, also known as environmental marketing and responsible marketing, is the integration of value-creating change into the natural environment as well as consumers and society. The term green marketing describes attempts by marketers to develop strategies that target environmental consumers. The concept of green marketing, which aims to reduce the social and environmental impacts of existing products and production systems and is used to describe the marketing activities carried out to promote products that are less harmful to the environment, has evolved since first appearing and is examined according to three different stages:

• Ecological green marketing: This is related to marketing activities for environmental problems that can be encountered in positive and negative qualities.

• Environmental green marketing: Where concepts such as clean technology, green consumers, eco-performance, sustainability and environmental quality emerge, and the vulnerability of the environment and the people in it and the danger of extinction are emphasized.