Everyday information that is pertinent to a company's marketing operations is known as marketing intelligence. Once gathered, this information can be examined and used to make deft decisions about the actions of rival companies, their goods, customer patterns, and market opportunities. Decisions made by your teams should be based on marketing intelligence. Marketing professionals can get a comprehensive picture of what is and isn't working by gathering and evaluating contextual data on customer and industry trends and behaviors. Businesses may gain a significant competitive edge as a result, learn more about their target market, and gain new insights into their various products. Some types of Marketing Intelligence

Focus groups: In focus groups, participants are hand-selected to represent a sample of the target market. In order to stimulate more debate within the group, a moderator poses a series of predefined questions to the participants. In order to plan more intelligent, nuanced future efforts, marketers can use this information to get insight into the deeper viewpoints of their audience.

Polls: In contrast to questionnaires and surveys, polls often concentrate their efforts on a particular question. Polls have a higher response rate than other approaches since they may be completed more quickly and simply than open-ended questions.