Banking is an industry that has gone through major transformations over the years. With new technology and changing customer preferences, banks must constantly innovate and adapt their strategies to stay relevant and competitive. As such, ongoing research in the field of banking strategy is crucial to help banks keep up with these changes and remain at the forefront of their industry. One area of research that is gaining momentum is digital transformation. With the increasing use of digital devices and online platforms, banks are looking to leverage technology to provide a seamless and personalized experience for their customers. Research is focused on understanding the best practices for implementing digital solutions and how to effectively integrate these technologies into existing business processes. Another area of research is in the area of customer experience. Banks are looking to understand how to create a positive and memorable experience for their customers at every touchpoint. This includes researching the impact of customer experience on brand loyalty, and how banks can use data analytics to personalize their interactions with customers and improve the overall experience. Financial inclusion is also an important area of research in banking strategy. Banks are working to understand how they can provide financial services to underserved communities, including those living in poverty, rural areas, and remote locations. This involves looking at new technologies, such as mobile banking and digital financial services, and how these can be used to reach these communities and increase financial literacy. In addition to these areas of research, banks are also looking at ways to improve their risk management strategies. This includes exploring new techniques for identifying and managing financial risk, as well as developing new methods for mitigating the impact of these risks on their operations. Finally, sustainability is becoming an increasingly important issue for banks and is an area of ongoing research. Banks are looking at ways to minimize their environmental footprint, reduce their carbon emissions, and promote sustainable finance practices. This involves researching new technologies and best practices for responsible investing and financing, as well as understanding the social and environmental impact of their operations. In conclusion, ongoing research in the field of banking strategy is essential for banks to stay ahead of the curve and remain competitive in an ever-changing landscape. Whether it's exploring digital transformation, customer experience, financial inclusion, risk management, or sustainability, banks must continue to innovate and adapt their strategies to meet the evolving needs of their customers and stakeholders.